“From carmaker to digital service provider”: Mercedes-Benz is on the road to the future. In a brand-experience space custom-built for Mercedes-Benz, employees can now learn what the brand is about, where it came from, and most importantly, where it’s going next. This space, provided to the corporate group by the Mercedes-Benz Museum in Stuttgart, offers training-course participants a highly informative and emotionally compelling experience of the brand’s future.
scope: technical consulting, construction details, delivery and installation
conceptual design: dan pearlman
photos: ©dan pearlman